{"id":2575,"date":"2025-11-28T16:26:14","date_gmt":"2025-11-28T16:26:14","guid":{"rendered":"https:\/\/facesjournal.com\/?p=2575"},"modified":"2025-11-28T16:26:14","modified_gmt":"2025-11-28T16:26:14","slug":"the-return-of-90s-watches-to-the-wrist","status":"publish","type":"post","link":"https:\/\/facesjournal.com\/?p=2575","title":{"rendered":"The Return of \u201990s Watches to the Wrist"},"content":{"rendered":"

The Swiss watch world has mined the 1970s and \u201980s for inspiration in recent years. Now, just like Backstreet, the \u201990s are back\u2026 all right!\u00a0<\/p>\n

\"90's<\/div>\n

They contrast, too, with the rather less appetizing \u201980s models that \u2014 with the exception of Chopard\u2019s recent reworking of its glamorous mid-1980s ski bunny, St Moritz, as the Alpine Eagle \u2014 didn\u2019t produce many highlights. <\/p>\n

Back in the \u201990s, having survived the quartz crisis, which saw affordable electronic watches from Japan decimate the market for mechanical watchmaking<\/a>, the Swiss watch industry<\/a> was back on its feet. And no brand more so than Omega, which became a leading figure in the watchmaking revival. On the wrist of megawatt signing Cindy Crawford, Omega reinvented the women\u2019s watch as a quotidian luxury instead of a cocktail trinket. <\/p>\n

\"Audemars
Two Royal Oak Frosted Gold Quartz, 23mm \u00a9Audemars Piguet<\/figcaption><\/figure>\n

Enter the dainty yet high-glam two-tone Omega Constellation, which, as the adverts featuring Crawford trumpeted, was her choice. It\u2019s now also the choice of her daughter, fellow Omega ambassador Kaia Gerber, who is following in her mother\u2019s footsteps with eerie symmetry. <\/p>\n

With its diamond and mother-of-pearl combination, the Constellation, like the other pieces here, blends femininity with craft and versatility; all can slip seamlessly from day to night. <\/p>\n

Another classic back with a glow-up is Cartier\u2019s Baignoire. While this collection takes its lead from a piece originally introduced in 1912, it was in the \u201990s that it really resonated, seemingly embodying haute couture in horological form. <\/p>\n

Speaking of Paris, the City of Light\u2019s other grande dame also has her finger very much on the pulse. Back in 1986, the Premi\u00e8re was Chanel\u2019s first foray into watchmaking, inspired \u2014 like the No 5 perfume bottle stopper \u2014 by the aerial view of Place Vend\u00f4me. <\/p>\n

\"audemars
A selection of Royal Oak Frosted Gold Quartz, 23mm\u00a0\u00a9Audemars Piguet<\/figcaption><\/figure>\n

But, as hinted by the elegant braided bracelet of the new Chanel<\/a> Premi\u00e8re Galon, the \u201990s was when this Concorde-worthy status symbol really took flight, worn with matching 11.12 quilted purse and rose-red lipstick. That braided band, or galon in French, is totemic chez Chanel, as it\u2019s the twisted hem that lends structure to every suit jacket. <\/p>\n

And what of that \u201970s disruptor, Audemars Piguet\u2019s Royal Oak? The exposed screws and steely industrial facets of G\u00e9rald Genta\u2019s original Jumbo design of 1972 has translated fabulously to cocktail proportions. What lends extra power-suited clout is its hammered texture, wrought via a historic handcraft that\u2019s been ceded to AP through its work with Florentine fine jeweler Carolina Bucci. <\/p>\n

As a decade, the \u201990s always had something of the magpie about it, from pop music to street style. But as its revival continues, what that means in watch terms is pure elevation.<\/p>","protected":false},"excerpt":{"rendered":"

The Swiss watch world has mined the 1970s and \u201980s for inspiration in recent years. Now, just like Backstreet, the \u201990s are back\u2026 all right!\u00a0 They contrast, too, with the rather less appetizing \u201980s models that \u2014 with the exception of Chopard\u2019s recent reworking of its glamorous mid-1980s ski bunny, St Moritz, as the Alpine […]<\/p>\n","protected":false},"author":1,"featured_media":2576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[1],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/2575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2575"}],"version-history":[{"count":0,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/2575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/media\/2576"}],"wp:attachment":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}