{"id":3050,"date":"2026-01-20T09:39:00","date_gmt":"2026-01-20T09:39:00","guid":{"rendered":"https:\/\/facesjournal.com\/?p=3050"},"modified":"2026-01-20T09:39:00","modified_gmt":"2026-01-20T09:39:00","slug":"acqua-di-parma-celebrates-110-years-with-new-colonia-fragrance","status":"publish","type":"post","link":"https:\/\/facesjournal.com\/?p=3050","title":{"rendered":"Acqua di Parma Celebrates 110 Years with New Colonia Fragrance"},"content":{"rendered":"

We spoke to Maison CEO Giulio Bergamaschi about the anniversary.\u00a0<\/p>\n

\"acqua-di-parma-colonia-fragrance\"<\/div>\n

Colonia Il Profumo Millesimato, the anniversary scent created by perfumer Alexis Dadier, reframes Colonia through a millesimato lens \u2013 a concept more commonly associated with wine \u2013 characterizing the fragrance by a singular harvest year, the 2024 crop of ylang-ylang white from Bosy Be in Madagascar.\u00a0<\/p>\n

\u201cWe selected certain ingredients that came from a specific year with specific natural attributes to give a unique and single signature to the product, one that cannot be repeated,\u201d said Giulio Bergamaschi, CEO of Acqua di Parma.<\/p>\n

[See more: An Insider Guide to Milan \u2013 The Iconic Fashion City Hosting the Winter Olympics]<\/a><\/em><\/p>\n

\"acqua-di-parma-5\"
The new scent takes inspiration from the wine industry \u00a9Acqua di Parma<\/figcaption><\/figure>\n

On the nose, the new Colonia fragrance opens with Italian bergamot, blood orange, petitgrain, and grapefruit, delivering a citrus clarity before moving into rosemary and orange leaves. The liquid will be presented in a glass bottle with embossed detailing and a golden medal stamp, and housed in Acqua di Parma\u2019s signature yellow hatbox.<\/p>\n

The Italian Maison is also marking the anniversary with a cinematic campaign, The Art of Living Italian,<\/em> set in Parma, the brand\u2019s hometown, and starring Michael Fassbender and Sabrina Impacciatore. The campaign repositions the Maison\u2019s founding vision, the Italian arte de vivre<\/em>, the slower art of living, within a more contemporary context.\u00a0<\/p>\n

\u201cIt\u2019s not a product campaign; it is a cultural narrative campaign. We don\u2019t want to advertise products. We want to celebrate the Italian art of living, the city of Parma \u2013 the prototype of Italian art of living,\u201d says Bergamaschi.<\/p>\n

[See more: How Henry Jacques is Revitalizing the Fragrance World]<\/a><\/em><\/p>\n

\"acqua-di-parma-3\"
The visual campaign is set in the brand’s hometown, Parma \u00a9Acqua di Parma<\/figcaption><\/figure>\n

More recently, Acqua di Parma has quietly expanded into lifestyle, applying this same sensibility to leatherware, ceramics, and small, everyday objects. New anniversary introductions to the Art of Living <\/em>collection include Via Com Me Scent to Go, a multifunctional leather holder with a perfumable ceramic stone that also works as a wireless earbuds case, as well as candle accessories such as the Cappuccino cup holder, Buonanotte candle snuffer, and Zic wick trimmer.\u00a0<\/p>\n

\u201cThe art of living has always been within the DNA of Acqua di Parma. In recent years, we\u2019ve simply accelerated the development of these categories,\u201d Bergamaschi notes. \u201cIt\u2019s always difficult to say what we\u2019ll explore next. Porcelain and ceramics are, of course, our core domain, and those are areas we\u2019ll continue to develop and express in the future.\u201d<\/p>\n

\u201cWe never follow hype. We\u2019ve always been true to ourselves, and we\u2019ve always tried to embody refinement and timeless elegance. And, by definition, timeless is never out of fashion.\u201d<\/p>\n

acquadiparma.com<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

We spoke to Maison CEO Giulio Bergamaschi about the anniversary.\u00a0 Colonia Il Profumo Millesimato, the anniversary scent created by perfumer Alexis Dadier, reframes Colonia through a millesimato lens \u2013 a concept more commonly associated with wine \u2013 characterizing the fragrance by a singular harvest year, the 2024 crop of ylang-ylang white from Bosy Be in […]<\/p>\n","protected":false},"author":1,"featured_media":3051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[1],"tags":[],"class_list":["post-3050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/3050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3050"}],"version-history":[{"count":0,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/3050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/media\/3051"}],"wp:attachment":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}