{"id":3959,"date":"2026-05-01T08:45:02","date_gmt":"2026-05-01T08:45:02","guid":{"rendered":"https:\/\/facesjournal.com\/?p=3959"},"modified":"2026-05-01T08:45:02","modified_gmt":"2026-05-01T08:45:02","slug":"a-well-curated-bar-isnt-always-the-most-expensive-heres-what-should-be-in-yours","status":"publish","type":"post","link":"https:\/\/facesjournal.com\/?p=3959","title":{"rendered":"A Well-Curated Bar Isn\u2019t Always the Most Expensive \u2013 Here\u2019s What Should Be In Yours"},"content":{"rendered":"<p>True discernment lies in knowing which bottles to keep close \u2013 even when they come without a luxury label.\u00a0<\/p>\n<div><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/elitetraveler.com\/wp-content\/uploads\/sites\/8\/2026\/04\/well-curated-bar-300x200.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"well curated bar\" loading=\"lazy\" \/><\/div>\n<p>What\u2019s much harder, I think, is to put together a menu that artfully mixes high and low. That requires knowledge, confidence, and a no small degree of flair.<\/p>\n<p>I was reminded of this the other night as I scanned the cocktail list at <a href=\"https:\/\/elitetraveler.com\/finest-dining\/restaurants-finest-dining\/osteria-vibrato-restaurant-review\">Osteria Vibrato<\/a>, a fashionable new \u2018old-style\u2019 Italian in <a href=\"https:\/\/elitetraveler.com\/travel\/destination-guides\/europe\/london-destination-guide\">London\u2019s<\/a> Soho. There\u2019s huge attention to detail at this restaurant, from the handmade pasta and the tip-top terrazzo flooring by Diespeker &amp; Co to the choice of olive oils. Many of the wines come from co-owner Charlie Mellor\u2019s own cellar, and the art is from trendy Soho gallerist Cedric Bardawil.<\/p>\n<p>The Italianate cocktail list is also particular \u2013\u00a0highlights include secret handshake pours like the hard-to-find <a href=\"https:\/\/tuttowines.com\/wines\/vermouth\/\">Vergano<\/a> vermouth. But mixed in among are household names such as <a href=\"https:\/\/www.totalwine.com\/spirits\/gin\/beefeater-london-dry-gin\/p\/3639750?srsltid=AfmBOoqs64Gcepu6qskzU8DvVbS2xDgXsO8fhJpL5tRsAZN0M2nb99bm\">Beefeater<\/a> gin. I can think of plenty of bartenders who\u2019d deem a $27) brand like Beefeater too mainstream to put on their list. But to me, it simply proved that I was in the presence of someone who really knew what they were doing.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/elitetraveler.com\/wp-content\/uploads\/sites\/8\/2026\/05\/simpsons-in-the-strand-bars-2560x1707.jpg\" alt=\"Simpson's in the Strand bar\" class=\"wp-image-260517\" \/><figcaption class=\"wp-element-caption\">\u00a9Simpson&#8217;s in the Strand<\/figcaption><\/figure>\n<p>Because Beefeater gin is excellent. It makes a smashing G&amp;T. And its crisp, citrus-forward style also works very well in a Martini. The fact it\u2019s not a \u2018luxury\u2019 product just makes me love it more. It\u2019s a classic, a benchmark recipe by which all other London Dry gins are still judged (the other is the drier and spicier Tanqueray).<\/p>\n<p>It got me thinking: which other brands would I have in my sub-\u00a330 (approx. $40) drinks cabinet? (And if I could get those bottles under \u00a325 (approx. $33), even better).<\/p>\n<p>My go-to for Daiquiris and Mojitos (regardless of price) would be <a href=\"https:\/\/www.thewhiskyexchange.com\/p\/84412\/havana-club-3-year-old-anejo-rum\">Havana Club 3yo<\/a>. Pale gold, with subtle notes of honey, vanilla, and medicinal herbs, it epitomizes the light, dry style that Cuba pioneered over a century ago. And if you spend a night in Havana, you\u2019ll still see it (and its deeper, darker sibling Havana 7yo) everywhere.<\/p>\n<p>For rum drinks that require something weightier, I\u2019d go for <a href=\"https:\/\/www.finewineandgoodspirits.com\/appleton-estate-rum-signature-blend\/product\/000004529\">Appleton Estate Signature<\/a> which marries sticky ginger cake, stone fruit, and a touch of that tropical funk that Jamaica is famous for. Great in punches, Mai Tais, and slow-stirred Old Fashioned-style cocktails, or simply sipped neat, with ice. \u00a0<\/p>\n<p><a href=\"https:\/\/www.totalwine.com\/spirits\/vodka\/vodka\/ketel-one-vodka\/p\/1808750?srsltid=AfmBOoq--O_1VI5H5XjzPlV40k_EazKKR0ONsfSevEqj87ViEheNJijS\">Ketel One<\/a> vodka is very decent \u2013\u00a0fresh and polished without being flash. I also like the fact that this Dutch brand is still family-owned.<\/p>\n<p>The most expensive tequilas, in my experience, are often the blandest. If you want to actually <em>taste<\/em> the agave, then the much more affordable <a href=\"https:\/\/www.thewhiskyexchange.com\/p\/4919\/tapatio-blanco-tequila\">Tapatio Blanco<\/a> is a smart buy \u2013\u00a0fresh and slightly peppery with a nice green crunch. Just a shade more expensive is <a href=\"https:\/\/www.masterofmalt.com\/tequila\/ocho\/ocho-plata-tequila\/?utm_content=ocho%2Focho-plata-tequila&amp;sku=137567&amp;utm_source=database&amp;utm_medium=base&amp;utm_campaign=mom_base_1&amp;gad_source=1&amp;gad_campaignid=23161246766&amp;gbraid=0AAAAADr4rM1fjgcc3wsH-zeEyalaq2a2Z&amp;gclid=CjwKCAjw-8vPBhBbEiwAoA39WsgF9cgeOp3o_MjW7xxGd5r6HBKLU6Q3tDLPalxUdijD2by37iFonhoCVLsQAvD_BwE\">Ocho<\/a>, which is made by the same family (both of these are 50cl, so I\u2019m very slightly here). \u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/elitetraveler.com\/wp-content\/uploads\/sites\/8\/2026\/05\/bar-high-street-spirits1-2560x1707.jpg\" alt=\"fancy bar\" class=\"wp-image-260518\" \/><figcaption class=\"wp-element-caption\">\u00a9Unsplash<\/figcaption><\/figure>\n<p>When it comes to American whiskey, <a href=\"https:\/\/www.totalwine.com\/spirits\/bourbon\/small-batch-bourbon\/buffalo-trace-kentucky-straight-bourbon-whiskey\/p\/102882750?srsltid=AfmBOoov-tVToGAMlNJNAl1eqxfFJoBGyMZp4zxPRY4akd2pSEgIBBZb\">Buffalo Trace Bourbon<\/a> is a great bang for your buck. I know I\u2019ve mentioned it here before but every time I use it \u2013\u00a0which is a lot \u2013\u00a0I\u2019m amazed what great value it is. It makes a cracking Manhattan.<\/p>\n<p>If I was after Scotch whisky, then I\u2019d probably go for a blend (single malts get the airtime, but around 90 percent of all Scotch exports are actually blended whisky). A well-made blend gives pleasure that\u2019s immediate but also has complexity you can unpick. It should be versatile \u2013 good with ice, soda, mixers, in cocktails. But also good sipped neat.<\/p>\n<p>A whisky that ticks all the boxes is <a href=\"https:\/\/www.totalwine.com\/spirits\/scotch\/blended-scotch\/johnnie-walker-black-label-blended-scotch\/p\/636750?srsltid=AfmBOopGt5VYCIQdXbPgVzRgPqlf3-M46MEvEhfMGE2gLmf9sQxGfCaF\">Johnnie Walker Black<\/a>. It\u2019s got fruit, spice, caramel, a whiff of smoke and it\u2019s incredibly versatile. I know, you see it everywhere, which takes the shine off it a bit. But if it was an end-of-days type scenario and someone produced a bottle of JW Black I\u2019d be absolutely delighted.<\/p>\n<p>Another brand I\u2019ve got a lot of time for is <a href=\"https:\/\/www.waitrosecellar.com\/products\/martini-rosso-501162?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=19754104040&amp;gbraid=0AAAAAD2mEObYqJ8pwtBrfTu64V6FDeFJ5&amp;gclid=CjwKCAjw-8vPBhBbEiwAoA39WkAD5t5nsf3I912PRLjNGD051q0hlIYqBmuNnJNzFxh-g9T1XeZSOhoC_QkQAvD_BwE\">Martini &amp; Rossi vermouth<\/a> \u2013\u00a0the <em>rosso<\/em> in particular is a mainstay of mine and a lot of bartenders I know. It might not be as complex or expressive as some of the more artisan vermouth you can buy. But plays nice with other ingredients, and in something like a Negroni, that\u2019s what matters.<\/p>\n<p>And it\u2019s worth remembering that while they may no longer be small and craft-y, many of these brands were real trailblazers back in the day. Appleton, founded in 1749, is one of the oldest rum distilleries in the world. Beefeater, along with Tanqueray, pretty much invented London Dry Gin. Johnnie Walker started life in a grocer\u2019s shop. Havana Club was drunk by Hemingway. They are spirits with real heritage. And that\u2019s got to be worth a few dollars.<\/p>","protected":false},"excerpt":{"rendered":"<p>True discernment lies in knowing which bottles to keep close \u2013 even when they come without a luxury label.\u00a0 What\u2019s much harder, I think, is to put together a menu that artfully mixes high and low. That requires knowledge, confidence, and a no small degree of flair. I was reminded of this the other night [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[1],"tags":[],"class_list":["post-3959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/3959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3959"}],"version-history":[{"count":0,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/3959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/media\/3960"}],"wp:attachment":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}