{"id":4436,"date":"2026-06-22T05:00:00","date_gmt":"2026-06-22T05:00:00","guid":{"rendered":"https:\/\/facesjournal.com\/?p=4436"},"modified":"2026-06-22T05:00:00","modified_gmt":"2026-06-22T05:00:00","slug":"a-peek-inside-thom-sweeneys-madison-avenue-flagship","status":"publish","type":"post","link":"https:\/\/facesjournal.com\/?p=4436","title":{"rendered":"A Peek Inside Thom Sweeney\u2019s Madison Avenue Flagship"},"content":{"rendered":"

Thom Sweeney solidifies its position as one of the UK’s most US-focussed tailors with a new store opening on Madison Avenue.\u00a0<\/p>\n

\"\"<\/div>\n

Thom Sweeney may be a British tailor, but its center of gravity lies firmly in the US. While London<\/a> was the first of its four stores worldwide, the rest \u2014 in New York<\/a>, Los Angeles<\/a>, and Miami<\/a> \u2014 are all stateside. It\u2019s a footprint that makes it one of the most US-focused tailoring houses to come out of the UK in recent years.<\/p>\n

\u201cThe US has always been a big market for British tailoring. We started going to New York for trunk shows in year one of the business,\u201d explains co-founder Luke Sweeney. Now, the brand\u2019s relationship with America is set to move up a notch with the opening of a new store at 761 Madison Avenue in June.<\/p>\n

\"thom
\u00a9Brett Wood<\/figcaption><\/figure>\n

Thom Sweeney<\/a> began in 2007, when Sweeney and co-founder Thom Whiddett left respected tailor Timothy Everest to go it alone. Sweeney was a made-to-measure specialist, and Whiddett a bespoke cutter. The duo set out to offer a more contemporary, style-led interpretation of the classic Savile Row suit \u2014 cut to be a little trimmer, lighter-weight, and less stuffy than old-school tailors \u2014 and it resonated with sports and TV stars, as well as American clients.<\/p>\n

\u201cWhen we first started, there were a lot of Italian brands,\u201d says Sweeney. \u201cOur house cut has always been British with a touch of Italian. So it wasn\u2019t much of a shift for the American client to move over to what we were doing.\u201d<\/p>\n

Playing in such a big pool also gave Whiddett and Sweeney the chance to dress different kinds of clients across the country.<\/p>\n

\"Luke
Co-founders Luke Sweeney and Thom Whiddett \u00a9Thom Sweeney<\/figcaption><\/figure>\n

\u201cThe attitude from each city changes quite significantly,\u201d says Sweeney. \u201cNew York and London are very aligned \u2014 a lot of that comes down to climate. We sell overcoats, beautiful suits, three-pieces, jackets, and trousers. Miami\u2019s a little bit more casual, but lots of guys do wear tailoring: Think nice trousers and unstructured jackets for dinners out. LA is a completely different beast, it\u2019s either very casual, or event-led \u2014 so you go from selling polo shirts to dinner suits. You\u2019ve just got to be nimble.\u201d<\/p>\n

This depth of understanding is ultimately what\u2019s underpinned the brand\u2019s steady expansion. Hence the move uptown in New York from Thom Sweeney\u2019s nine-year-old store in SoHo.<\/p>\n

\u201c[The area’s] changed a bit and so have we,\u201d Sweeney continues. \u201cIf you walk around SoHo for 10 minutes, you might see one or two potential customers. But if you stay on Madison for 10 minutes, you see 30.\u201d<\/p>\n

What, then, can customers expect of the new store?<\/p>\n

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The boutique has a bar and lounge called Sol\u2019s \u00a9Brett Wood<\/figcaption><\/figure>\n

Set across 5,000 sq ft, with an additional basement level for private shopping, the boutique will showcase the ready-to-wear collection as well as keeping space for made-to-measure and bespoke fittings. You\u2019ll also find Sol\u2019s, a bar and lounge designed as a social space for clients. Named after Sweeney\u2019s late father-in-law, hospitality magnate Sol Kerzner, it\u2019s a concept that Whiddett and Sweeney first launched in London and have introduced in all their stores.<\/p>\n

See also: Ozwald Boateng on his First Suit and the Details He Notices in Hotels<\/a><\/em><\/p>\n

\"thom
\u00a9Brett Wood<\/figcaption><\/figure>\n

\u201cClients want to come and hang out,\u201d Sweeney says. \u201cGuys come in, look at some fabrics or do a bit of shopping and want to sit down and relax for a bit.\u201d<\/p>\n

This is perhaps Thom Sweeney\u2019s most powerful calling card \u2014 the founders have always worked hard to cultivate an informal, charming experience for customers, building networks of clients who treat their stores like mini members\u2019 clubs. Be prepared to add 761 Madison to your list of NYC essential addresses.<\/p>","protected":false},"excerpt":{"rendered":"

Thom Sweeney solidifies its position as one of the UK’s most US-focussed tailors with a new store opening on Madison Avenue.\u00a0 Thom Sweeney may be a British tailor, but its center of gravity lies firmly in the US. While London was the first of its four stores worldwide, the rest \u2014 in New York, Los […]<\/p>\n","protected":false},"author":1,"featured_media":4437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[1],"tags":[],"class_list":["post-4436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/4436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4436"}],"version-history":[{"count":0,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/4436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=\/wp\/v2\/media\/4437"}],"wp:attachment":[{"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facesjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}