Автор: karymsakov_qq4zn395

The French watchmaker is arming Defender drivers with its BR-X3 Black Titanium watch. The French watchmaker is arming Defender drivers with its BR-X3 Black Titanium watch.

Rolex, AP, and Tudor have raised prices for 2026. Here’s what’s driving the increases – and which models were hit hardest. 

Averaging a 7% jump in the US and 5% in the UK, heavyweights Rolex, Audemars Piguet, and Tudor have ushered in price increases, according to WatchPro.

In an era marked by shifting economic landscapes, these price adjustments reflect the ripple effects of a variety of factors: the recently imposed 15% tariff on Swiss watch imports to the US, a weaker US dollar, skyrocketing gold prices which reached a record high in December 2025, and persistent global inflation.

Among the most notable brand price shifts was Rolex, which led with an average 7% increase on US models and 5.2% on UK counterparts. The brand has a history of fine-tuning its pricing, with mid-year increases often triggered by fluctuations in material costs or currency exchange rates. The iconic white-gold Cosmograph Daytona, for example, saw its retail price escalate from $49,000 (excluding tax) in January 2025 to $56,400 in 2026, marking one of the most significant price shifts in the brand’s lineup. Similarly, the Submariner Date saw an increase from $46,600 to $52,100.

See also: The Price of Ambition: 2025’s Bravest Watches

Audemars Piguet, following a similar path, raised its prices by an average of 7.5% in the US and 2.5% in the UK, with Royal Oak models bearing the brunt of the hikes. While some models such as the CODE 11.59 experienced more modest rises in the US (and no change at all in the UK), the steel Royal Oak Chronograph saw its price soar from $40,500 (excluding tax) in 2025 to $44,400 in 2026, a 9.6% increase which underscores the demand-driven nature of AP’s pricing strategy.

Meanwhile, Tudor, a brand known for offering exceptional value, raised its prices by an average of 5.6% in the US and 5.8% in the UK. While still significant, the increases were somewhat more restrained compared to their Swiss counterparts. The gold-on-gold Black Bay 58 witnessed the sharpest rise within Tudor’s collection, with its price climbing from $36,500 (excluding tax) in 2025 to $39,400 in 2026, according to WatchPro data.

See also: H08 Chronograph: Hermès’ Sportiest Watch Yet

There is scant logic in the increases when viewed through the usual lenses of material or mechanical complexity. Gold and steel have risen in tandem; simple time-only pieces have not been spared over more elaborate chronographs. The clearest through-line is demand.

For those who follow the movements of luxury timepieces, the adjustments from Rolex, AP, and Tudor may come as no surprise. However, other famed maisons – the likes of Patek Philippe, Omega, Cartier, and Vacheron Constantin – have thus far remained cautious, leaving enthusiasts to wonder when (or if) they will follow suit.

Time will tell, but for now, collectors are advised to act swiftly if they’ve been eyeing up a timepiece, before further price escalations arrive.

In production from 1989 through 1994, the marque’s 964 iteration of the 911 presents the model’s ideal chassis, engine, and aesthetic. In production from 1989 through 1994, the marque’s 964 iteration of the 911 presents the model’s ideal chassis, engine, and aesthetic.

The three watchmakers increased prices by an average of 7 percent, according to WatchPro. The three watchmakers increased prices by an average of 7 percent, according to WatchPro.

From crystal rooms to cacao ceremonies, here’s your guide to the trending rituals currently capturing the world’s imagination. 

Some experiences promise deep relaxation, others a spiritual jolt, and many are just delightfully woo-woo. From crystal-lined therapy rooms and cacao ceremonies, the modern wellness world, now valued at around $1 trillion and growing, is a fascinating mix of science, ritual, and imagination.

Whether you’re a seasoned wellness traveler or simply curious, these are the trending experiences that deserve a spot on your radar.

Temazcals

Mayan temazcals – also known as sweat lodges – involve a shaman pouring infused water on heated rocks, causing steam to engulf the dome-like hut. The experience lasts up to three hours, all in near darkness; singing, chanting, and crying is common. Think: sauna on acid. Hotels across Mexico – Chablé, Banyan Tree Mayakoba, and Amanvari, which is set to open in 2026 – have refined versions.

Facialist residences

As skincare gets ever-more technical, top hotels are bringing leading facialists inhouse: Teresa Tarmey and her arsenal of tools have a residency at Claridge’s, and Iván Pol was just at Chenot Palace Weggis. The idea has taken to the skies, too: VistaJet has partnered with Dr Barbara Sturm. 

Calmcations

An evolution of ‘fly and flop,’ calmcations encourage travelers to switch off: no itineraries, no rules, no stress. Try Four Seasons Resorts Bali or Ritz-Carlton Maldives, Fari Islands for a proper dose of relaxation.

See more: Back to Basics: The Hotels Redefining Modern Wellness

Cacao ceremonies

In Mesoamerican lore, cacao is said to foster spiritual awakening and strengthen emotional connection. At Chablé Yucatan, guests grind beans to create their own cacao drink beside a sacred cenote. 

Intimacy programs

Zem Wellness Clinic in Spain offers an Intimate Boost program, designed to enhance sexual wellness – for men and women – via hormone analysis, genetic studies and physiotherapy.

Equine therapy

Harnessing the calming presence of horses, Rosewood Mandarina is launching an equine therapy program, in which the animals’ supposedly healing energy is used to foster self-discovery. There’s polo and horseback riding, too.

Fitness retreats

Siro opened under the Kerzner umbrella, which also includes One&Only, and identifies itself as a ‘base for world-class fitness, recovery, and leisure,’ translating roughly to ‘exercise hotel.’ Dubai opened first, Montenegro followed in spring and Miami is slated for 2026.

Crystal rooms

Taking crystal therapy to a new level, Rosewood São Paulo has unveiled its new spa area – which includes a mirrored therapy room, lined floor-to-ceiling with geodes. Inside, treatments include crystal reiki, crystal sound instruments, and crystal meditation. 

The moon

The moon’s influence on our health is contested, but hotels have begun moonwashing wellness. In Napa, Stanly Ranch hosts ritualistic full-moon ceremonies and in Riviera Maya, Auberge Collection’s Etéreo is using la luna to guide treatments.

Longevity programs

A crop of hotels offer holistic life extending programs, combining bio-metric and prognostic tests with overall lifestyle adjustments – from diet to social circles. Try out Minos Palace in Crete or The Inn at Rancho Santa Fe.

Silent retreats

Zoom calls, Teams meetings, email notifications: kill ’em all. Silent retreats remove the distractions of normal life but can be surprisingly taxing. Mandali in Italy offers silent therapy amid its wider programming, while at Gaia House in the UK, all programs are silent (and communication of any form is prohibited).

From the soaring dunes of the world’s oldest desert to the desolate beauty
of the Skeleton Coast, Namibia is a country of majestic landscapes and vast
expanses of untouched wilderness, says John O’Ceallaigh. 

Garrison Brothers’ new Cowboy Bourbon is more than 146 proof. Garrison Brothers’ new Cowboy Bourbon is more than 146 proof.

The eight tech tycoons at the top collectively added more than half a trillion dollars to their fortunes. The eight tech tycoons at the top collectively added more than half a trillion dollars to their fortunes.

The megawatt star’s Cowboy Carter tour helped propel her net worth to the 10-digit mark. The megawatt star’s Cowboy Carter tour helped propel her net worth to the 10-digit mark.

Known as Casa Moderne, the home sits in the same neighborhood where singers Enrique Iglesias and Joe Jonas have lived. Known as Casa Moderne, the home sits in the same neighborhood where singers Enrique Iglesias and Joe Jonas have lived.