We spoke to Maison CEO Giulio Bergamaschi about the anniversary.
Colonia Il Profumo Millesimato, the anniversary scent created by perfumer Alexis Dadier, reframes Colonia through a millesimato lens – a concept more commonly associated with wine – characterizing the fragrance by a singular harvest year, the 2024 crop of ylang-ylang white from Bosy Be in Madagascar.
“We selected certain ingredients that came from a specific year with specific natural attributes to give a unique and single signature to the product, one that cannot be repeated,” said Giulio Bergamaschi, CEO of Acqua di Parma.
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On the nose, the new Colonia fragrance opens with Italian bergamot, blood orange, petitgrain, and grapefruit, delivering a citrus clarity before moving into rosemary and orange leaves. The liquid will be presented in a glass bottle with embossed detailing and a golden medal stamp, and housed in Acqua di Parma’s signature yellow hatbox.
The Italian Maison is also marking the anniversary with a cinematic campaign, The Art of Living Italian, set in Parma, the brand’s hometown, and starring Michael Fassbender and Sabrina Impacciatore. The campaign repositions the Maison’s founding vision, the Italian arte de vivre, the slower art of living, within a more contemporary context.
“It’s not a product campaign; it is a cultural narrative campaign. We don’t want to advertise products. We want to celebrate the Italian art of living, the city of Parma – the prototype of Italian art of living,” says Bergamaschi.
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More recently, Acqua di Parma has quietly expanded into lifestyle, applying this same sensibility to leatherware, ceramics, and small, everyday objects. New anniversary introductions to the Art of Living collection include Via Com Me Scent to Go, a multifunctional leather holder with a perfumable ceramic stone that also works as a wireless earbuds case, as well as candle accessories such as the Cappuccino cup holder, Buonanotte candle snuffer, and Zic wick trimmer.
“The art of living has always been within the DNA of Acqua di Parma. In recent years, we’ve simply accelerated the development of these categories,” Bergamaschi notes. “It’s always difficult to say what we’ll explore next. Porcelain and ceramics are, of course, our core domain, and those are areas we’ll continue to develop and express in the future.”
“We never follow hype. We’ve always been true to ourselves, and we’ve always tried to embody refinement and timeless elegance. And, by definition, timeless is never out of fashion.”
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