The Viral St Tropez Hotel Name-Checked by Drake Just Launched 8 New Suites

Although the musical artists’ go-to Missoni Suite at Hotel Byblos is no longer available, there are plenty of reasons not to mind. 

Part of the family-run Groupe Floirat, Hotel Byblos was built in 1965 by Jean-Prosper Gay-Para, reportedly to impress Brigitte Bardot. Despite multiple renovations, the property still feels like a small, yet hedonistic, village of sun-washed buildings, linked by winding cobbled paths – including a direct route to the famed late-night Les Caves du Roy. 

Its latest surge in relevance, though, comes from elsewhere. The hotel’s signature accommodation, the Missoni Suite (now renovated and named The Presidential Suite), was name-checked in Drake’s 2022 song Middle of the Ocean – “I’m in the Missoni room at the Byblos” – which has recently gained viral popularity via TikTok, pulling a new, younger set of eyes toward the Côte d’Azur fixture.

It’s worth noting that even before TikTok, the space had cultural weight. The suite occupies the former balcony bar seen in a 1971 photograph of Mick Jagger during his honeymoon with Bianca Jagger, and more recently, in 2020, appeared in season three of Sky Atlantic drama Riviera, starring Julia Stiles, Rupert Graves, Poppy Delivigne, and Jack Fox.

As the Missoni Suite, the space was certainly deserving of attention. Originally unveiled for the hotel’s 50th anniversary, the two-bedroom suite was designed by Rosita Missoni and Mireille Chevanne. Interiors leant heavily, almost dizzyingly, into the Maison’s signature zigzag patterns, with the entirety of the space dressed in a 1970s palette. 

This summer, it will be joined by eight new suites designed by Laura Gonzalez. This set adds to the bold, color-driven schemes she debuted in her 2024 collaboration with the hotel, brought to life in a palette of Mediterranean blues. Elsewhere, four rooms in the Bastide have been redesigned by Wanda Jelmini. 

The updates will stretch beyond interiors – guests of Hotel Byblos will also be able to enjoy a new fitness centre, with equipment by Technogym. The menu at the Byblos Spa by Sisley is expanding too, adding a men’s treatment, plus reflexology and lymphatic drainage treatments.

A new on-site boutique near the pool will also launch this season, extending the hotel’s e-commerce offering with limited-edition pieces and collaborations. These include a third capsule with Orlebar Brown, alongside designs from Pinel & Pinel and Hadoro. For something fun and collectible, the shop will stock Les Caves du Roy shot glasses, finished in black grained leather with copper detailing.